The Caribbean Natural Resources Institute (CANARI) hosted a virtual short course in November 2022 on the “Effective Communication of Environmental Information”. This course was a component of the project on Developing capacity building and knowledge products for the Grenada NEA funded by Global Environment Facility through the Integrating Water, Land and Ecosystems Management in Caribbean Small Island Developing States (GEF-IWEco) Project implemented by the United Nations Environment Programme (UNEP).
The course learning objectives included to:
- identify and define the key elements of effective communications strategies and supporting communications action plans;
- write effective, simple communications strategies and supporting communications action plans on environment and development issues, incorporating scientific data and economic information to highlight the value of ecosystems and associated goods and services;
- understand and use data-driven approaches for planning and implementing communications strategies and plans including steps for:
The course targeted civil society and other stakeholders in the use and promotion of information from the Grenada NEA based on mechanisms and techniques from CANARI’s advocacy toolkit and communication toolkit. The sessions focused on the design and implementation of two communication campaigns based on key messages and information from the Grenada NEA: mangrove conservation and ‘de-bushing’ reform (vegetation clearing). These two draft campaigns will be further developed post-course.
The course also included a ‘clinic’ session which provided feedback to participants on their own existing campaigns.
Please scroll down for course resources including recordings and presentations of all sessions.
Course Presentations and Recordings:
- Session #1, The ABC’s of Effective Communications Strategy: Presentation; Recording
- Session #2, All About Data: Presentation; Recording
- Session #3, Strategic Targeting and Messaging: Presentation; Recording
- Session #4, Implementation Tools: Presentation; Recording
- Session #5: Monitoring and Evaluation (M&E) Tools, Framework Development + Building/Putting Together Our Communications Teams: Presentation; Recording
- Session #6: Putting Our Communications Action Plans to Work and Communications Campaign Clinic : Presentation; Recording
For further information please contact the Technical Secretariat at CANARI:
Natalie Boodram (Project Manager): natalie@canari.org, Aditi Thanoo (Technical Officer): aditi@canari.org , Anastacia Lee Quay (Administrative Officer): anastacia@canari.org